The Art of Leveraging
Posted by admin in Uncategorized on June 3rd, 2009

Street Smarts
I am not going to discuss the amount of debt used to finance a firm’s assets, so if you are here for a lesson in economics I won’t be of much help. I am however going to discuss my insight to leveraging something more straight forward such as a “student-status” to something comparatively similar I recently discovered in relation to business.
The business world is much more cut throat than they explain in college. You might be forced to take a class on “ethics” but at the end of the day, the majority of business owners are interested in success. You can be extremely ethical, but eventually you will reach a situation in which you have leverage, or have discovered a way to gain leverage to better the deal. Rhetorical question: Is using leverage moral if you did nothing particular to obtain that leverage?
My student status has opened many doors in the business world: I am automatically less threatening. If anyone has done direct sales, great, if not, you should know that cold-calling is an art of it’s own, and anything you can do to seem less threatening will make or break a call. Reaching out to universities to gauge interest in a personal venture, I initiate the call with “Hello, I’m currently an undergraduate student”. Now I can sell the hell out of our product, passing through the barrier of entry, which is generally associated with telemarketers who are located in India “right down the road from you”. The student status allows you to ease your way into networks that are untappable (real word?) by the general class, especially if you catch them off guard. What’s more interesting, a 45 year old MBA from Stanford who is forecasting college admissions using predictive modeling, or two undergraduates who are forecasting college admissions using predictive modeling? Don’t let your age or degree discourage you from finding solutions to interesting problems. When people see this they will be caught off guard and your research will be “made to stick” simply because they will remember you.
The good does come with the bad when using your student status. An obvious disadvantage is when it comes time to get paid. Your product or service might often be seen as “cute” and “inventive” however when the receiving end realizes it is real, they are often re-surprised by your age and credibility. The best way to overcome this is to be more serious then they are when it comes to money. Know your terms front and back, have contingencies in place, and confidently hold your ground. Let them know you have researched your sector 10 times over and that because of your ability to take risks is much higher due to your age, you can invest more of your own personal time and effort into the product than the corporate machine, because if you are efficient at using the internet you are as smart as the guy next to you, unless the guy next to you is as equally as efficient at using the internet, and went to Harvard, then he’s probably smarter than you.
Anecdotes are by far the best way to describe a situation (unless you are good at analogies and according to something called the SAT, I’m not). I was in downtown Raleigh, North Carolina when I met a group of people who were in town for the ChannelAdvisor conference at the Marriott. I met an individual who works for a brick and mortar company selling equipment online. He stated that the actual commercial revenue brought in from building was around sixty million. He went on to add that he and three other individuals were in charge of selling / reselling equipment used on the build site. Soon they realized that by leveraging their brick and mortar business, they could purchase power tools at extremely subsidized prizes directly from the OEM. They said that they are doing twenty million a year reselling high end power tools (hence their interest in ChannelAdvisor, for those of you who don’t know they are _the_ goto group for online distribution channels (and CEO Scot Wingo is a fellow Wolfpacker)). After my discussion with the aforementioned individual a new world of business opened up that I had never learned about in class, these are the situations that you need to take advantage of by increasing your networking capabilities. How did I start the conversation with him you ask, I overheard the word ChannelAdvisor, I learned about ChannelAdvisor when I was in engineering, I was in engineering because I was interested in technology, I switched out of engineering because I was better suited for business, if I would have started in business would I have had the opportunity to learn about ChannelAdvisor, maybe, maybe not.
The Point of College
Posted by admin in Uncategorized on April 9th, 2009

Learn your efficiencies.
Degrees do not necessarily make your child successful; learning from mistakes early on does. College in general can be as relatively useful or as useless as you make it. I’m going to discuss a series of personal events and then work backwards to show how my experiences were altered based on what I learned from each mistake I made.
Today, Senior Year of College: Currently a senior in business management, drafting a blog post to give quantios (the company I’m fortune enough to be a co-founder of) visibility on the blogosphere, by offering a personal experience into the vague regions of high school and higher education.
Junior Year of College: It took me three years to realize that the computer and electrical engineering degrees I worked so hard at were not my area of expertise (It makes much more sense to understand that if someone is willing to work cheaper and more efficiently than yourself to switch gears and find your efficiencies).
I would have never co-founded a company if I had not spent three years in engineering. Doing so I met Max Hodak, founder and CEO of quantios. I also would have not held internships with Sony Ericsson Mobile Communications and Red Hat, both of which have taught me a great deal. I would not have met individuals such as Per Hyttfors who helped foster innovative thinking and motivating me to work outside of work.
Sophomore Year of College: Stressed out both semesters over engineering problem sets, often found myself finding clever ways to manage a study group of students that inevitably and collectively got A’s on all the homework, however come test time I would consistently shoot B’s, and rarely higher.
The mistake I made here was that all along I should have realized that I wasn’t necessarily a rock star in engineering, however I was able to manage my surroundings to produce the desired effect. Sophomore year is one of the most intense years of college. The majority of my classes were classified as “weed-out-courses” which is a basic function to test who will cut it in the desired major. Ironically enough engineering was one of the only majors associated with such courses. Here is a quick and dirty reality I wish I would have known before coming to college: Here is the breakdown of the perception of majors (experience comes from a 30k student body size at a state-school, so take it with a grain of salt).
- Engineering / Chemistry / Biology / Bio-Medical are often seen as the “difficult” majors that are associated with high pay checks. (Always has been extremely competitive).
- Business comes second, and is often associated with students who are often intelligent, but don’t know what they want to do with their life so their parents pushed them in a direction that can still prove fruitful and keep opportunities open. (Has begun to increase in competition)
- Specialty degrees (Agriculture / Psychology / Accounting / Math) these degrees have extreme value with someone who’s motivated in the field, and generally are composed of students who have a good idea of what they want to do coming into college.
- Communications, “the new business degree”, often is associated with students who fail out of the aforementioned areas and just want to graduate with a degree. Also associated with students who don’t hold relative work experience during college and often take random jobs after school. (This in my opinion puts the students at the greatest disadvantage because it’s going to take them the longest to first make a real-world mistake, and then learn from it).
- History / Philosophy are often reserved for those who want to teach.
Freshman Year of College: Was under the realization that now I had made it, all that was left was to graduate with my intended engineering degrees with hopes of one day getting my MBA. I spent most of freshman year meeting new people, playing intramural sports and trying to do well in school. I received a 3.95 GPA freshman year and had nothing to show for it, other than a fun trip to Cancun with my suite mates and a few random girlfriends.
The aforementioned insight to my education has taught me the following takeaways:
- Being a college student grants you access to opportunities most of the world cannot. For example, I was able to use my student-status to my advantage which landed me opportunities to meet big wig’s such as former Red Hat CEO Matthew Szulik, current Red Hat CEO Jim Whitehurst, current Red Hat CFO Charlie Peters, as well as many other leaders in technology.
- Take advantage of internships and COOP opportunities, which on top of paying $20 an hour give you actual experience to what you want to do. My advice to parents is to let your child work at one terrible minimum wage job that teaches them the value of a dollar (I held several, one including a movie theater ticket checker). This will hopefully scare your child, giving them a taste of the real world and what happens when you don’t follow through on your actions.
- Come into college having an understanding that the reason you are here is to learn your efficiencies, learn how to learn, and most importantly build a network of connections as quickly as possible, while still not failing out. (Parents: Don’t be alarmed if your child is bringing back a steady stream of C’s on their report cards, as long as the reason for the average performance is because they are pursuing something equally as challenging at the same time. If you work hard, and understand your passions frontwards and back, at the end of the day it’s who you know that will land you a job in your idolized career path).
- Bite off more than you can chew at least once (I was working on my own start-up while working for two others while taking classes). This allowed me to learn the value of priorities, as well as a great insight on team dynamics and being able to contribute from multiple concurrent experiences. This also allows you to realize exactly how inexperienced you really are, and forces you to focus on what you’re truly good at.
- Realize the power of the internet; if you don’t like technology you are going to be in for a rude awakening.The smartest people I know are not necessarily innately smart, but know how to use the internet effectively. I’m comfortable knowing that no matter how hard the problem, my co-founder Max Hodak can scourage the internet for an hour and learn enough to solve it. Today’s students are smart because they know how to not re-invent the wheel instantly, not because they can read a 900 page textbook over the course of 4-months and give you an answer at the end of their journey.
The point of college has different meanings to everyone, however don’t let past guidelines influence current realities.
Slumdog 400k After Taxes
Posted by admin in Uncategorized on April 4th, 2009
Saw Slumdog millionaire, it was sweet.
Saw Quantum of Solace, tons of action, not a very enticing Bond plot.
Saw Equilibrium, it’s an old movie, I’m pretty sure it inspired the Matrix, highly recommended.
Dorm Life & Ning
Posted by admin in Uncategorized on March 23rd, 2009
Rick Frothingham introduced me to a new hilarious show on www.Hulu.com called Dorm Life, check it out.
Secondly, join Quantios’ social network at http://quantios.ning.com
TechCrunch & HackerNews should be daily reads.
If you want to be up to date on why what you know now is probably going to be obsolete in two years, here are two great resources:
Michael Arrington’s www.TechCrunch.com
Paul Graham’s news.ycombinator.com
My iPhone is acting up again.
This month has been the first that my iPhone has been randomlly turning off (when fully powered) and would not turn back on for several minutes at random. I found a rather humorous article at Tech Crunch (http://www.mobilecrunch.com/2009/03/16/the-iphone-os-30-announcement-scorecard/) that discusses the feature-set for the new 3.0 firmware.
I still love my blackberry which was only $59.99 a month for a robust plan that I never abused, and my iPhone is $122.99 a month. The reasons I have decided to keep my iPhone is because of the ease of access for internet browsing, seamless GPS, and the never ending application market. If Blackberry steps up it’s games on these facets, I will gladly switch back.